Problems in Advertising

I’ll admit there are some commercials out there that grab me hook, line and sinker. And I have no problem conscientously awarding good advertising. Someone had to think that shit up, and if I need a product, I’m going to give my money to someone who was at least witty or humourous in their efforts to get at my pocket change.

I try very hard not to be an over-consumer. Sometimes I look around, even in my tiny place and think “Why the hell do I have so much STUFF?! I hate stuff!” But let’s face it – at some point I’m going to need a bathroom cleanser, and after that brilliant ad Vim put out where it looked like the mother was in jail but actually cleaning her shower, I’m all for it (provided the product actually works, of course.)

Then there are other ads, the ones I see right through. I give credit for this ability to a minor, elective class I took in high school. Not a university deal, or a even a required credit. I had to pick a class to fill a time slot, and I chose ‘media studies’, with no actual interest in the field. It was a ton of fun and relatively easy, just what I was looking for. But I did learn a hell of a lot, more than in pretty much any other course that semester. I couldn’t tell you jack shit about the quadratic equation, but I can sure call bullshit on the television when I see it.

Here are my latest whiffs of horsecrap for your reading enjoyment.

Downy Simple Pleasures:

Look at me! I'm soft, feminine, and shaped like you wish you were!

The ad begins with “all women have many sides”, and continues to advertise the premise that women can express their various facets by way of scented laundry detergent. Right. Because all of my moods essentially boil down to huffing lavender versus orange when cleaning for my eventual family. Okay, I see no orange, but “Amethyst Mist” is NOT a scent! You know what amethyst smells like? Cold! Because it’s a rock!

Here’s a curveball for you Downy: Can you come up with a scent that effectively captures the feeling of “I really love Josh and can’t wait to get married and have a life and family with him, but sometimes the whole mom/wife thing seems so intimidating that every once in a while I wish I was still sleeping face down on a bare mattress on the floor of a Kensington Market slumhouse surrounded by overflowing ash trays and beer cans?”

No, I don’t think you could.

Palm Pre, or anything iPhone:

More complex technology = cleaner looking ads. This one is so comlpex, her face looks like its been soaked in bleach.

You know what? Believe it or not, I actually DON’T need you to live. In the time it takes you to find the right app (from the gagillion available – including a contraction counter for labouring ladies) and hit that notify button to tell people you’re running late to wherever, I can just as easily flip open my regular old phone and text “crap – run. late15m.” It will be plenty understood, even by those friends without their lifeline affixed to your brandnames. And even without my regular old cellphone, I could just show up late and take casual note that although I prefer to be on time to lifes important dates, in the rare event that I am not, the world will in fact keep on spinning.

Swiffer, Febreze, and pretty much anything else along those lines:






Maybelline Pulse Perfection:

mine can't be the only mind in the gutter...

Um….no. Just no. I’m not putting a vibrating stick near my eyes, especially not when it’s coated with black sticky goo that hurts when it gets in there on its own, nevermind with a micro-drill. But thank you, Maybelline, for being that concerned about my ability to stop traffic with the fluttering of my lashes – like when I’m going “OW! MY EYE!!! DEAR GOD, MY EYE!!! GET IT OUT!!! GET IT OUT, OH GOD!!! WHAT HAVE I DONE TO DESERVE THIS?!!?” If, in some weird parallel universe I ever succumb to this advert and accidentally remove half my cornea while cat-walking the streets of New York and simultaneously fluffing my lashes, I sincerely hope that another version of myself is around to say “I know why. Because you used that fucking vibrator stick near your face, stupid.” Said other version of myself will then likely go back to pushing a wobbly cart full of newspapers, relish, and other conspiracy theory evidence.


Well, that’s all for now my internet stumblers. I’m going to turn off the tv for the night because any more ridiculous adverts and my head just might explode. That and there’s only two episodes of the Simpsons on per night, and I don’t care about whats on after the second one. I hope you’ve enjoyed my bullshit advertising expose, or at the very least, I’ve prevented you from buying crap you don’t need. Which means more dollaz for the strip club, yo!

What? Who said that? 😉


  1. Ginny said,

    November 3, 2009 at 1:24 am

    The vibrating mascara trips my bullshit meter the hardest. What the crap?

    Doesn’t it though? Who in their right mind?

  2. David said,

    November 4, 2009 at 10:58 pm

    Thanks Emerald, that was an amazing laugh I just had there. 😀

    But I’m compelled to make a few corrections even as I applaud your righteous and virtuous anti-consumerism stance.

    Everybody knows that amethyst smells PURPLE. Duh.

    The Palm Pre Lady is actress Tamara Hope. They actually soaked her whole upper half in bleach and then spray painted her white. That commercial creeps me out too. But I want an iPhone anyway.

    Maybe the Maybelline Pulse Perfection is intended for pubes? Ever think of that? Duh. Again.

    Ha, kind of like how ‘purple’ is a flavour?

  3. urbanvox said,

    November 8, 2009 at 4:48 pm

    soooo right…
    my mum told me that when I was little I used to pay more attention to the commercials than the actual programs on at the TV… now?!?!?!
    now I can’t stand them… 🙂

    Who could blame you, most ads when you’re a kid are SHINEY AND DAZZLING AND MAKE YOU WANT TO SPEND MOM AND DADS MONEY! GO CAPITALISM, GO! And then when we’re grown up the feeling is more like ‘stop trying to take my salary!!!’ 😛

  4. November 9, 2009 at 9:31 pm

    I got sucked in by that new commercial for the little gel goo disc that sticks to the inside of the toilet…..mainly I just want to watch it slowly dissolve with each flush:)

    I must admit that cleaning the inside of a toilet is one of lifes less pleasant tasks, one that even I may succumb to commercial products for. I’ve heard that baking soda on a lemon works for scrubbing off rust stains, but the average person probably doesn’t have much time for that, particularly not if you’ve got little ones! But if they started coming out with ‘lavender amethyst’ scented toilet pucks marketed towards my various personality facets, I would probably start using lemon-and-baking soda purely out of principle 😛

  5. javajunkee said,

    November 10, 2009 at 11:27 pm

    LMAO…ok this was great. I too have wondered about some of this bullshit advertising. I have yet to have my swifter work like that. I still have to get on my friggin hands and knees to get the floor really that gets a big fat fail.
    As for that vibrating brush..there are just way too many “dir-ty” things that are gonna happen with that. I for one would blind myself with it so there is no way I’ll pay the extra price to poke my own eye out.

    Swiffer does indeed fail! Plus I hear the wet-jet solution is bad for pets. It doesn’t matter either way, I now live in a house where the owner uses natural-only cleaners. It’s not as much of an inconvenience as one might think, at least I don’t have to worry about inhaling crap. And yeah, any vibratey type sticks make me think “ummmmmmm….?” and then I start to giggle. Because I’m five or something.

  6. Jen512 said,

    November 11, 2009 at 3:11 pm

    Whoa, I’m out of North America for 5 months and they come out with vibrating mascara?! I’m missing out on the wonders of the modern world! I’m wondering when the law suits will start…

    I don’t watch much Turkish TV but when I do catch it, I have to say, commercials over here are EXACTLY THE SAME. It’s always some product or another with an ad geared toward making every facet of domesticity look like a sparkling sunrise. “This dish soap makes rainbows come out of my ass!”

    Ha, that is exactly what all cleaning ads are like. Ass rainbows indeed. And is it just me or does the average commercial housewife have a bit of a thing for Mr. Clean?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: