More Problems in Advertising

I’m aware of the value of product packaging. Even with my strive to see through advertisements and their insane efforts (The latest annoyance? A stampable toilet cleaning puck that keeps your bowl clean a WHOLE WEEK!! Wow! Packaging!), I can still see why someone might want their bottle of handsoap to smell pretty and kinda match the decor. Guests and whatever.

But sometimes it goes a little far, such as with this repackaging of Scope.

Old Scope. I'm squat and ugly, please hide me in the cabinet and forget about me.

New Scope. Why yes, I do look like a decanter. Leave me out as almost-decoration on that fancy shelf you installed in the bathroom - and remember every day: Sssscope!

Clever, but unfortunately crosses the line of subtle image shifting to full out obvious gimmick, too blatantly suggesting that purchase of this product is an important stepping stone in your shift from a Just Anyone with mismatched furnishings and a regular toothbrush to a financially cozy, stylish, good looking, whiter teethed One of Them.

Feeling like this?

Buy some of this!

You'll feel like this!

Nice try Scope, but I’m sticking with that fun stuff that makes the crap in your teeth turn bright blue in the sink.

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